It's essentially a map that shows how the customer interacts with your company and what's happening behind the scenes to facilitate that experience. A service blueprint is a tool that helps you deliver better customer service. But instead of a house, you're building your customer's experience. With service blueprinting the same principle applies. They're essentially a how-to guide for building. When you think about blueprints, you probably picture architectural drawings for a house or office space and you're right.
